India's Saregama is using generative AI to create music videos for songs that never had them.
Saregama, India's oldest music label, is generating music videos for its archive of pre-video-era songs using GenAI. It's a concrete, revenue-driven AI deployment—not a demo—and it points to where AI and cultural archives intersect.
Aug 6, 2026 at 11:01 7 7











