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Etched is making a narrow bet - a dedicated ASIC for Transformers - as Nvidia's roadmap hardens on pricing. Sequoia is putting $300M to validate the thesis.
Sequoia Capital leads a $300M funding round for Etched, a US startup specializing in AI chips (Tech in Asia, July 24, 2026). Since 2024, Etched has advocated a counterintuitive thesis: rather than a general-purpose GPU, an ASIC designed for the Transformer architecture, with an order of magnitude difference in performance per dollar and per watt when the load is purely LLM inference.
Etched's bet is narrow and subject to an obvious risk - if the dominant architecture deviates from pure Transformer (Mamba, RWKV, or hybrid), the silicon becomes outdated. But the opposite is also true: as long as Transformer remains the reference, a dedicated ASIC will have a structural advantage of an order of magnitude over GPUs. Sequoia bets that the window remains open for 3-5 years, which is enough to write a success story at 10-30x.
For a CTO building a large-scale inference platform, Etched enters the list of "credible alternatives to watch" alongside Cerebras, Groq, SambaNova, Tenstorrent. None of these players has yet demonstrated a massive replacement of Nvidia - but each is targeting a segment (batch offline, low-latency, edge).
Etched's bet is the riskiest and most telling of the AI ASIC wave. Sequoia is putting capital behind a specific architectural choice at a time when the market is beginning to distinguish training and inference in terms of silicon. If Etched delivers, it's one of the few real events of disruption of the Nvidia/AMD duopoly in three years.
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I'm skeptical about the long-term viability of a niche ASIC like Etched's. What happens if the Transformer market shifts or Nvidia lowers prices?
I wonder if Etched's ASIC will be compatible with existing software ecosystems or if it will require a complete overhaul.
I'm curious about the environmental impact of producing these specialized ASICs. Will Etched prioritize sustainability in their manufacturing process?
Sequoia's investment in Etched's ASIC for Transformers is bold. Wondering how this will compete with Nvidia's pricing strategy.
Etched might focus on energy efficiency to differentiate from Nvidia's pricing.
Sequoia might be betting on Etched's energy efficiency to outperform Nvidia in the long run.
I wonder if Etched's ASIC can deliver better performance per dollar than Nvidia's offerings.