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The more models individualize the premium, the more the mutualist logic weakens - AI does not automate insurance, it changes its nature.
An article published by e27 (July 13, 2026, reposted on July 24) argues that the widespread use of AI in underwriting and pricing dismantles the historical logic of the risk pool in insurance. The thesis: as soon as insurers can price each individual very finely based on behavioral, biometric, and contextual data, mutualization becomes an exception rather than a rule.
The argument hinges on a simple shift. Historically, insurance is based on three assumptions: limited information about the insured, averaged premium, implicit redistribution of "low risks" to "high risks." AI breaks the first assumption. But if the information becomes fine enough to discriminate individually, then the premium tends toward the expected cost—and the insurance function reduces to a simple advance loan. High-risk profiles no longer find takers; low-risk profiles leave the pool. The mechanism is already at play in health insurance in the United States with wellness programs.
For an insurance executive, the challenge is no longer the power of the model but its regulatory framework. For a regulator, it's time to anticipate a reform of pricing rules (transparency, bias tests, granularity thresholds). For a professional underwriter, the AI-individualized premium is coming to companies via benefits—expect to see employee behavioral scores turn into variables for collective health insurance.
AI is not just a tool for insurance—it's a force that puts the social contract that underpins it under tension. The debate will quickly shift from the technical to the political. Insurers who anticipate this will keep the upper hand.
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Article produced by artificial intelligence, reviewed under human editorial control.
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I wonder how this will affect people with pre-existing conditions. Will they be priced out of the market?
I wonder how this will impact rural areas where data might be scarce. Will algorithms be fair to them?
How will this impact the affordability of insurance for the elderly? They often have higher risks but also fixed incomes.
I wonder if this shift will lead to higher premiums for those with higher risks. It's a complex issue.
I wonder if this shift will lead to a two-tiered system where the healthy pay less but the sick are left behind.